The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure

Purpose - Celebrity endorsement is a phenomenon widely EMF products used by companies and studied by researchers.Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products.The purpose of this paper is to analyze the effectiveness of celebrity endorsement

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Subcutaneous Endoscopy in Plastic and Reconstructive Surgery

Background Scar visibility is a major deterrent to patients seeking reconstructive surgery.Endoscopic surgery can address a wide range of problems, from minimizing or concealing scars to improving access and outcomes in certain situations.This case series includes a wide range of reconstructive surgery problems addressed VANILLA BEAN LIP BALM by su

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Key Plant, Key Pests: Azalea (Rhododendron spp.)

This series of Key Plant, Key Pests publications are designed for Florida gardeners, horticulturalists, Yellow Dock and landscape professionals to help identify common pests associated with common Florida flora.This publication, the sixth in the Key Plant, Key Pests series, helps identify the most common pests found on the Azalea.This publication p

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Disclosing the ecological implications of heavy metal disturbance on the microbial N-transformation process in the ocean tidal flushing urban estuary

Tumbler Cup Anthropogenic source of heavy metals in the estuary-coastal sediment could cause serious environmental concerns.Thus, much needs to be concerned about the linkages between bacterial community, microbial nitrogen processes and heavy metals accumulation in the ocean tidal flush urban estuary where the river meet the sea.In this study, Ill

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